The February 22 issue of BusinessWeek magazine has an interesting price analysis of the new Apple iPad. It's no surprise that the iPad is more than the sum of its parts by $270. That's right. By the time you look at the parts-price gap on its base $499 model, the difference is around $270 according to iSuppli (a research firm quoted by BusinessWeek magazine). I agree that many people will go out to buy the Apple iPad, but will the reviews be overwhelmingly positive, negative, or mixed?