Wednesday, March 23, 2011

Blausen Medical Launches New Lite Version of Human Atlas HD for iPad

This came out yesterday and I wanted to share this with my readers. This is especially exciting for medical students!

Blausen Medical Launches New Lite Version of Human Atlas HD for iPad

Free App Samples Five Award-Winning Blausen 3D Animations; Enables In-App Purchase Option for 17 Blausen Atlases in 12 Languages

HOUSTON (March 22, 2011) - The new Blausen Human Atlas HD Lite iPad App is now available in the Apple iTunes App Store. Developed internally by Houston-based Blausen Medical Communications, the free download offers five 3D animation videos, representative of the 300 topics in the Human Atlas total library. In addition, The new app provides for in-app purchase of 17 additional Blausen atlas products, all available in 12 languages. In addition the app supports a caching functionality that enables users to save individual animations directly to their device and play them when they wish, with no delay or waiting.

Free videos for Asthma, Delivery, Diabetes, Rheumatoid Arthritis of the Hand and Stroke. 17 additional atlases, from the general Human Atlas Volumes 1 and 2, plus the individual atlases (Cancer, Circulatory, Digestive, Ear, Endocrine, Eye, Immune, Muscular, Nervous, Pediatric, Reproductive, Respiratory, Skeletal, Skin and Urinary). 12 languages (Arabic, British, Dutch, English, French, German, Italian, Norwegian, Portuguese, Spanish/Latin American, Spanish/Castilian and Romanian).



The new Blausen Human Atlas HD Lite iPad app comes at a time of explosive sales growth of the Apple tablet device. Kirk Yang, head of Asia Technology Hardware research for Barclays Capital, predicts Apple will sell more than 33 million iPads in 2011. That follows the more than 15 million the company has already sold.

Bruce Blausen Founder and CEO commenting on the new app said, "With iPad sales projected to reach nearly 50 million units within the next year, and the rapid rate healthcare professionals are adopting it, this was an app we are excited to offer. It provides free access to just some of our award-winning content, and enables caregivers� to see how useful it is for point of care patient education."

"Our new Human Atlas Lite offers an great way to sample just some of our compelling animation content, as well as go one-stop shopping among our extensive atlas offerings using the in app purchase option," Blausen continued.

In addition to 3D animation videos, all Blausen Human Atlas apps include:

* 360 degree rotatable 3D Human Figures showing nine full body systems, e.g. circulatory, muscular, nervous, etc.
* Searchable 1,500+ term medical glossary, cross referenced to related animations, images and definitions.
* 2,100 detailed still images derived from the animations.


Blausen Medical is continuing to expand the number Human Atlas mobile apps for the growing field of tablet computer devices. Early in Second Quarter, 2011, these will include apps for the tablets running on the Research In Motion/RIM and Android operating systems. For more information on Blausen iPad apps, please visit our website.

About Blausen Group

Blausen Group includes three separate divisions, Blausen Medical, Blausen Media and Blausen Legal. Blausen Medical, founded in 1991 by Bruce Blausen, is the developer, owner and licensor of the world's largest library of medical and scientific illustrations and animations, whose content it currently licenses and distributes via web and smartphone platforms. Blausen Media is a compact advertising agency that provides effective marketing communication strategies and executions and a proven record of distilling complex text-based information into compelling rich media creative. Blausen Legal specializes in providing highest quality biomedical visual media to legal professionals. For more information regarding Blausen Group, please visit the website at www.blausen.com.

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